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Our Team
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Naomi Krieger Carmy

Executive Director

Naomi is SVP at Social Finance Israel and Executive Director of Nova (within the SFI Group). Her professional focus is the intersection of business, social change, and technology. She worked as an investment banker on Wall Street, supporting tech companies on IPOs, M&A and strategic transactions. She was CEO of STRIVE Israel, a flagship employment program of JDC-Tevet.
She helped establish and ran the UK Israel Tech Hub, a public-private model of creating bilateral business and technology partnerships.
In her last role prior to joining SFI, Naomi was VP at the Israel Innovation Authority and the first head of its Societal Challenges division, which funds and supports "impact tech", and aims to develop human capital for the innovation industry. Naomi is an 8200 alumnus, has a BA in Economics and International Relations from Hebrew University, a Master´s in Public Policy from Harvard, and was a fellow at Cambridge University Centre of Science and Policy.

Rony Birman

Rony Birman

Managing Director, Consulting Services

Rony is leading Nova’s consulting and capacity building activity with all three sectors (government, local authorities and NGOs), focusing on data-strategy and strategic processes. Rony has experience in both research and consulting, worked as a consumer behavior researcher at "K.S. Research Institute" and later a consultant at "Shaldor" consulting firm. Rony managed Nova’s strategy consulting activity, leading dozens of highly complex processes with top executives from Israel’s non-profit and government sectors.  Holds a BA degree with honors in Psychology and Cognition from the Hebrew University and an MSc degree with honors in Cognition from the University of Amsterdam.

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Limor Spektorovsky-Cohavi

Head of Social Services

Limor leads Nova's activities in the field of social services with government ministries and local authorities. Limor has over 15 years of experience in consulting organizations, managing professional projects, leading processes and establishing management systems, in the fields of quality and environmental protection. In her previous roles, she engaged in environmental strategic consulting, leading CSR performance measurement and analysis processes and writing corporate responsibility reports for global corporations, as well as building internal organizational processes to improve performance. Limor holds a B.Sc in Biology from Tel Aviv University and an MA with honors in Public Policy from Tel Aviv University.

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Shlomit Pessah-Gilboa

Head of the social sector

Shlomit has more than 20 years of extensive experience as an organizational and training consultant for the business, social and government sectors. In her previous positions, she worked as a senior training and organizational consultant at the "Lotem" consulting company; as director of OD and training at JDC Ashalim; and as director of OD and information in the Yated national program for young adults at risk. Shlomit leads Nova's activities with non-profit and social organizations. She has a BA in Political Science (cum laude) and an MBA in Organizational Behavior from Tel Aviv University, and an MA in Information Studies from Bar Ilan University (cum laude).
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Sveta Ruban

Head of Learning

Sveta has extensive experience in research, measurement, and evaluation, and in the development of training systems. In her previous role, she managed evaluation and measurement systems as a researcher at the Henrietta Szold Research Institute for Behavioral Sciences, worked with social organizations in the characterization and development of information systems, and in the implementation of data-based management. She formerly worked as training manager at the Ein Yael Museum. Sveta holds an MA with honors in organizational consulting from the Department of Sociology, and a BA with honors in sociology, anthropology, and general history, both from the Hebrew University.

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Moran Lavi

Head of Data Strategy

Moran has extensive experience leading data-based processes of change, formulating data-based strategies, determining the characteristics necessary for supporting systems and tools, and managing their implementation. In her previous role, Moran founded and ran the data sector of the States Attorney’s Office and led complex lateral projects to establish managerial and professional data-based decision making in the SAO, alongside initiatives to encourage transparency with regards to the organization's data-based activity. Moran is a lawyer, with a B.A. in jurisprudence and an M.A. in public policy (managerial program), with honors, both from the Hebrew University of Jerusalem.

Maya Remez

Maya Remez

Knowledge and Operations Manager

Maya leads the field of knowledge management and operations at Nova. Maya has extensive experience in the social sector in project and financial management. In her previous roles, she managed finances and administration at “The Women's Courtyard”, which provides support and assistance for young women who deal with distress and risk situations, and in the management of educational and social projects in "HaNoar HaOved VeHalomed" youth movement. Her master's thesis analyzed a protest by teenage girls via social media. Maya holds a BA with honors in Sociology, Anthropology and Gender and an MA with great honors in Gender Studies, both from Tel Aviv University

Tal Kahana

Tal Kahana

Senior Measurement and Evaluation Advisor 

Tal has over 20 years of professional expertise in assessment and measurement in the social sector. has vast experience in the development of assessment and measurement capabilities and their assimilation in social organizations. Served as the professional manager of "Matan - Investor in the Community". Prior to that she worked for more than 20 years in the business sector in the field of market research. For 10 years she managed the quantitative research institute of one of the five largest research institutes in Israel. Holds an MA degree with honors in statistics and a BA degree in mathematics, from the Hebrew University of Jerusalem.

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Noa klein

Marketing Manager

Noa has 16 years of experience in marketing, product development, strategy, and digital. In her previous roles, she worked in marketing management and communications, planning and leading projects, development of innovation and product development plans. Noa also led the process of brand building and writing brand books for several companies, for instance Bezeq International, David Shield, and PassportCard, as well as the Hashomer Hehadash organization and the Merhav non-profit association. She is strongly familiar with the philanthropic world and branding strategy processes for social organizations. Noa holds a BA with honors in social work from the Hebrew University of Jerusalem and an MA in business administration from the Ramat Gan College.

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Dorit Moser

Senior Advisor, Project Management and Systems Implementation

Dorit is an IT expert with over 20 years of experience in establishing, implementing and managing ERP and CRM systems in Israel and abroad. She has previously worked in providing IT services to government agencies, global information systems companies and consulting firms. Throughout her working years, Dorit has assisted in business and system analysis, data design and implementation of salesforce-based systems for NPOs. Dorit currently serves as a strategic advisor to companies and IT organizations, with focus on digital transformation and systems implementation. She holds degrees in mathematics and economics from the Hebrew University of Jerusalem and music studies at the Rubin Academy of performing arts.

 
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